Learn digital marketing
Digital marketing is an in-demand skill with a variety of possible career paths. Companies must find unique ways to market themselves online, and this is where a digital marketer can help. If you’re interested in this type of career, find out what you need to start learning digital marketing.
Why learn Digital Marketing?
Learning digital marketing is essential in today’s technology-driven world where businesses and brands thrive online. It opens up a wide range of career opportunities, helps you promote your own business, and equips you with in-demand skills like SEO, social media, and online advertising. Whether you’re a student, job seeker, or entrepreneur, digital marketing gives you the power to reach a global audience, grow professionally, and stay ahead in a competitive market.
Maximize Your Potential
Sign up for special offers, career resources, and recommendations that will help you grow, prepare, and advance in your career.
How will your training work?
Learn concepts
Go through training videos to learn concepts
Test yourself
Test your knowledge through quizzes & module tests at regular intervals
Hands-on practice
Get hands on practice by doing projects
1:1 doubt solving
Get your doubts solved by experts through Q&A forum within 24 hours
Take final exam
Complete your training by taking the final exam
Get certified
Get certified in Digital Marketing upon successful completion of training
Digital Marketing Training Curriculum
SEARCH ENGINE OPTIMIZATION
SEO, or Search Engine Optimization, is a crucial digital marketing strategy that helps websites rank higher on search engines like Google. It involves optimizing your website’s content, structure, and keywords so that it becomes more visible to people searching for relevant information online. The higher your site appears in search results, the more likely users are to visit, increasing your chances of generating leads, sales, or traffic.
In today’s digital age, SEO is essential for businesses, bloggers, and professionals looking to build a strong online presence. Unlike paid ads, SEO drives long-term, organic traffic without recurring costs. Whether you’re running a small business or managing a large brand, effective SEO not only improves visibility but also builds trust and credibility with your audience.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a powerful digital strategy used to increase a website’s visibility on search engine results pages through paid advertising, such as Google Ads. Unlike SEO, which focuses on organic traffic, SEM allows businesses to place targeted ads in front of users actively searching for specific products or services. This ensures immediate visibility and can drive highly qualified traffic to your website.
SEM is ideal for businesses looking for quick results and measurable ROI. With the right keywords, ad copy, and bidding strategy, you can reach your target audience instantly and outpace competitors. It’s an essential tool for online marketing success, offering precise targeting, budget control, and detailed performance analytics to help you grow efficiently.
Social Media Marketing (SMM)
Social Media Marketing (SMM) is the practice of using platforms like Facebook, Instagram, LinkedIn, and Twitter to promote your brand, products, or services. It helps businesses connect directly with their audience, build brand awareness, and engage users through creative content, ads, and real-time interactions. With billions of active users on social media, SMM is one of the most effective ways to reach and influence potential customers.
SMM allows for precise targeting, enabling businesses to reach the right audience based on location, interests, behavior, and more. Whether it’s through organic posts or paid promotions, social media marketing helps drive website traffic, generate leads, and build lasting relationships with your audience. In today’s digital-first world, a strong social media presence is essential for any brand looking to grow online.
Digital Marketing Course Overview
Did you know the $12 billion digital marketing industry is estimated to triple in size by 2030? This boom is set to increase digital marketing salaries, making it one of the most sought-after careers. If you are thinking about pursuing a career in digital marketing, now is the time to take action!
Kickstart your future in digital marketing with Internshala’s digital marketing course. Powered by the government of India through the NSDC (National Skill Development Corporation) & Skill India, this course aims to equip students with the requisite knowledge and skills to pursue a successful career in digital marketing.
Learn digital marketing online with
Digimate IT Services
You can build your digital marketing skills with free online courses, certificates, Executive Education, and degrees from Digimate IT Services.